ATMS
Adulttoymegastore is New Zealand’s biggest retailer for everything adult. With a range of 40,000 products that are shipped to 11 countries, Adulttoymegastore provides people with everything they need for a happy, healthy, and fulfilling sex life. The business also proudly aims to normalise pleasure by stimulating conversations around sex, masturbation, and sexual wellness to create a more sex-positive culture.
The online retailer
for everything adult.
Everyone loves to talk about sex, but editors don’t always want to run stories on it. Our constant challenge is to earn coverage by judging what is or isn’t too racy, as well as strongly newsworthy.
Our Approach
Our approach over the years has been multi-faceted. Angles created from sales data are a great way to map trends across location, age, gender, and more. Adulttoymegastore also have a secret weapon in the form of a qualified in-house sex educator who can provide impartial commentary to reporters while also improving visibility of the brand’s expertise.
Ngā Mahi a Mahia
- Public Relations
- Media and Communications
- SEO
- Google Ads
- Strategy
Despite running up against conservative newsrooms, we landed 140 pieces of top-tier coverage over two years in New Zealand and Australia, totalling nearly $2M of advertising value equivalent.