Money Sweetspot
Money Sweetspot works alongside New Zealanders of all income levels to help them regain control of their finances. The first of its kind worldwide, Money Sweetspot enlist an empathetic approach to working with people to move out of debt and on with life. They create a financial ‘reset’ for customers by consolidating debt at lower interest rates, rewarding their customers engagement in financial education, and celebrating when they lose their customers. Real people. Real life. Out of debt. On with living.
Money, everyone wants to know how to get more of it but, the finance industry is full or jargon which can be tricky to understand. Our challenge, to address finance misconceptions and position Money Sweetspot as the good guys in finance.
From reactive commentary on the latest financial announcements to proactive news stories that address key pain points for Money Sweetspots clientele, we’re always scouting for opportunities to share their no-fuss finance approach. Choosing PR angles that demystify complex money topics or offer a new perspective on debt and financial hardship has proven to be a winning combination for Money Sweetspot, news media, and the audiences we’re aiming to reach. The key? Finding the right tone of voice that reflects Money Sweetspots personality in a way that’s mana-enhancing for their customers and potential customers.
Te mahi
- Public Relations
- Media Coverage
- Brand Growth
- Communications Strategy
Over just four months, landing 12 high quality pieces of news media coverage, reaching 26 million people.
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