Wai Ariki
Wai Ariki Hot Springs and Spa in Rotorua isn’t your usual spa. From thermal pools, a geothermal mud lounge, massage, facials and more, owned and curated by local iwi, Ngāti Whakaue, visitors are invited to go on a restorative journey and experience traditional practices and manaakitanga (caring for people and community).
Wai Ariki’s point of difference is they’re a luxury bathing experience and wellness centre rooted in Ngāti Whakaue healing practises such as mud bathing and mirimiri. They’re not a standard bathe-as-you-feel hot pools, and it’s our job to showcase just how unique their offering is to local and international visitors.
Through unified messaging and imagery across Wai Ariki’s social media, SEO, digital advertising, and PR, we continued to grow brand awareness and recognition among new audiences, leading to increased web traffic and generating sales.
Ngā Mahi a Mahia
- PR
- Famils
- Social Media
- SEO
- Google Ads
- Community Impact
In five months, through combined efforts across PR and digital marketing (both organic and paid), Wai Ariki saw an uptick in website traffic, and steady sales growth.
Highlights from various campaigns throughout include:
– 27 pieces of media coverage (averaging five stories per month)
– Over 3,400 new followers on FB and IG
– Over 905k unique users reached through meta-advertising
– Incredibly high ROI through digital marketing (contact us to find out more)
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